Sales and Customer Service Training
Win trust. Increase sales. Deliver outstanding customer experiences.
5 Star Rated
10+ Years Experience
In-House Training
Tailored to You
In-person team training from £1,400 per day or £1,150 per day remote for your group.
See Courses for further detail
Trusted By Teams Across the UK
In the private and public sectors, from SMEs to publicly-listed companies, I've delivered training across a wide range of organisation sizes and sectors.
Why Sales and Customer Service Training Matters
Every interaction with a customer is a chance to build loyalty and grow your business.
Yet sales and service staff are usually hired for their enthusiasm, not trained in how selling and service actually work. Most never receive formal training at all.
And here's what ties these two together: winning a customer and keeping one are the same job done well.
Great selling brings customers in; great service keeps them coming back – and repeat business is the cheapest, most profitable growth there is.
Train your team in both and you build a genuine engine for growth.
My Sales & Customer Service Training helps you and your team build the clarity, confidence, and consistency needed to deliver great results in every conversation.
You’ll learn how to:
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Understand customer needs and motivations
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Follow a repeatable sales process for consistent results
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Communicate with empathy and professionalism
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Prescribe the best solution for the customer
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Handle objections and complaints positively
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Build rapport that leads to long-term relationships
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Close sales confidently - without the “hard sell”
When you feel confident and your customers feel valued, everyone wins - satisfaction improves, repeat business grows, and performance soars.
Which Course Is Right for You?
Not sure where to start? Here's the quickest way to find the right fit.
For in-house training the content is tailored to your requirements and I can design a custom course just for you – just send me a message. If you'd rather talk it through, book a free 30-minute call - no obligation.
Win more customers and close sales with confidence (without the hard sell)
Keep customers loyal and turn service into an engine of repeat business and recommendations.
Both – win and keep customers. Sales and customer service are two sides of the same coin.
Combine them into a two-day programme – Contact Me
Sales and Customer Service Courses
All of my sales and customer service courses can be delivered as in-house training for teams or as one-to-one coaching.
Contact me to learn more
Sales Training Course
Increase confidence and close more sales – without the hard sell.
My sales skills training helps you develop genuine, consultative selling techniques that put the customer first.
Learn how to uncover needs, present solutions, and overcome objections with authenticity and confidence.
Learn a repeatable process for genuine, consultative selling. No scripts, no pressure, no cheese.
You’ll learn to:
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Identify buying signals and build trust
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Follow a repeatable sales process
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Ask effective questions and listen actively
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Present solutions that create value
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Handle objections and close with confidence
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Win repeat business and build strong relationships
Perfect for sales professionals, account managers, and small business owners who want to sell more effectively while building long-term customer relationships.
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Customer Service Training Course
Deliver outstanding service that keeps customers coming back.
This practical customer service training course helps you build rapport, handle difficult situations with confidence, and create a positive impression in every interaction.
Learn how to move from customer service to customer delight by creating excellent experiences for your clients.
Great service is really about retention, and customer care is everyone's job – not just the service team's.
You’ll learn to:
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Communicate clearly and professionally
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Handle complaints with empathy and control
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Exceed expectations and build long-term relationships
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Turn challenging conversations into opportunities
This course is ideal for anyone in a customer-facing role - from front-line staff to managers who want to raise service standards across their team.
Build Your Programme
These two courses are natural partners – together they make a comprehensive two-day programme covering the full customer journey, from winning the sale to keeping the customer for life.
Or I can build a wider programme for you by combining these with other courses:
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Negotiation Skills → closing and protecting your margin while obtaining win-win deals.
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Presentation Skills → plan and deliver engaging presentations.
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AI tools → Copilot, Claude and ChatGPT for increased productivity.
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Time Management → prioritise what matters and stay in control of your time.
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Effective Communication Skills → understand people and communicate with impact.
Tell me what your team needs and I'll design a programme around it – a single focused day, or a series that builds real capability over time. Let's talk →
Meet Your Trainer
Mark Baglow
Hi, I'm Mark. When you book this course, you get me – not an associate, not a script read off a slide.
I've spent fifteen years in the world of education, training and development. During my career I learned the thing that still shapes every course I run: people don't remember what you tell them, they remember what they do.
My training is practical, hands-on and refreshingly jargon-free – real tools you'll use on Monday morning, not dry theory you'll have forgotten by lunch.
I'm a certified DISC analyst, and I've designed and delivered leadership, management and communication training across sectors including education, software and financial services.
I'm based in Birmingham – right in the middle of the country – so I can reach you easily for in-person training anywhere in the UK, or even internationally! I also provide live online training if that suits you better.
I keep my business deliberately personal: you deal with me directly, from first enquiry to post-course follow-up, and every session is built around your people and your real-world challenges.
How In-House Training Works
Bringing training in-house for your team - whether in-person or online - is simpler than you might think.
Here's the whole journey:
Get in touch: Tell me a bit about your team and what you'd like to achieve.
Fill in the form or book a free 30-minute call.
Free scoping call: We talk through your goals, your team and any specific challenges. No charge, no obligation.
Tailored proposal: I send a clear proposal with tailored content and a price. Tailoring and prep are included as standard - no hidden extras. No VAT is currently charged on top of my prices.
Delivery: I deliver the session at your site or live online, fully tailored to your organisation.
Follow-up: Everyone leaves with a workbook and post-course resources to embed what they've learned.
Want to Learn More?
No VAT currently charged · Free discovery call · Tailoring & prep included
Who Is Sales and Customer Service Training For?
My Sales & Customer Service Training is designed for professionals at all levels who want to strengthen their communication, confidence, and customer impact.
Everyone in your organisation influences customer experience – even if they don't directly interact with your clients. Customer care is everyone's job.
This training is especially valuable for:
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Customer-Facing Teams – who interact directly with clients or the public and want to improve service quality, empathy, and communication.
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Sales Professionals and Account Managers – who aim to build trust, present solutions persuasively, and close more deals.
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Supervisors and Team Leaders – who want to set clear standards and coach their teams to deliver consistent service excellence.
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Small Business Owners – who personally represent their brand and want every customer experience to inspire confidence and loyalty.
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Hybrid or Remote Teams – who need to maintain clear, confident communication across digital and telephone channels.
When your team understands how to listen, respond, and build genuine rapport, customer satisfaction increases – and so do results. Happy clients are repeat clients.
Why Choose Mark Baglow Training
Practical & Interactive
Every course is full of real examples, and designed so you can immediately apply what you learn on Monday morning.
Expect discussion, group work and hands-on exercises, not death by PowerPoint.
Delivered By A Real Expert
You learn directly from me - an experienced trainer and certified DISC analyst.
You deal with me every step of the wat. No associates, no random person delivering the training. You get a 100% personal service.
Tailored to You
Every in-house course is built around your organisation: your challenges, your sector, your team's real situations.
Tailoring and preparation are included as standard.
Proven Track Record
Trusted by organisations nationwide
Consistent 5-star feedback and repeat clients across a wide variety of sectors and types of organisation who value practical, impactful learning.
Build confidence in communicating with people, handling objections, agreements and difficult conversations with customers.
Develop leaders who can coach teams, set standards and lead customer-facing staff with confidence.
Stay organised, prioritise effectively and manage busy workloads through better time management and organisation.
I deliver training in many other areas including Project Management, Microsoft Office, AI Tools and more.
Most sales professionals never receive formal, practical training. If you want to take your team's skills to the next level I'd love to help.
Just fill in the form to get the conversation started.
You can also book a free 30 minute no-obligation consultation call here
