Successful Sales Skills
Want to boost your confidence and close more deals?
Our one-day sales skills training is perfect for those new to sales or professionals who have never had formal training.
Learn a proven five-step sales process to build trust, uncover customer needs, deliver compelling pitches, and close deals.
Course Overview
Selling is about building trust, solving problems, and communicating value effectively.
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This practical, interactive course is designed for new sales professionals and anyone looking to improve their selling skills.
Using a structured five-step approach, we’ll cover everything from research and rapport-building to pitching, handling objections, and closing deals.
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Preparation & Research – Setting Yourself Up for Success
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Understanding client needs, industry trends, and context.
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The importance of personalisation and pre-call research.
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Crafting effective opening lines to capture attention.
Building Rapport & Trust – The Foundation of Selling
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Active listening and questioning techniques (using the questioning funnel).
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The role of empathy and emotional intelligence in sales conversations.
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Matching communication styles to personality types (DISC/Jung’s model).
Diagnosing Needs – The Discovery Phase
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Asking open-ended questions to uncover pain points.
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Using the "Disturb and Relieve" method to build customer need.
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Getting the prospect to verbalise their challenges for better engagement.
Prescribing Solutions – Delivering a Winning Pitch
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Differentiating features vs. benefits (why customers care).
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Crafting value-driven pitches tailored to specific needs.
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Handling objections using the "Feel, Felt, Found" technique.
Closing the Sale – Securing the Commitment
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Strategies for closing without pressure (e.g., "Tea or Coffee" close).
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The importance of trial closes and micro-commitments.
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Handling objections with confidence and reframing value.
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Following up and maintaining momentum after the pitch.
Key Benefits
Our Sales Foundation Skills training course will equip you with the essential skills and confidence to excel in a sales role and build lasting customer relationships.
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Understand a structured sales process that builds confidence.
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Improve rapport-building and questioning skills to uncover needs.
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Craft compelling sales pitches that highlight value.
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Handle objections effectively without losing the sale.
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Close deals naturally and professionally, without pressure tactics.​
Who is it for?
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Individuals who are new to sales and want to build a solid foundation in sales principles and techniques.
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Sales professionals with limited or no formal sales training who wish to enhance their core sales skills.
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Customer-facing staff who are taking on sales responsibilities or need to improve their sales effectiveness.
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Small business owners and entrepreneurs who need to develop their own sales skills to grow their business.
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Anyone seeking a practical and accessible introduction to the fundamentals of professional selling.
Delivery and Logistics
Delivery: live online or in-house delivery at your premises.
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Duration: 1 day.
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Included: comprehensive course materials, notes and slides. Pre and post-course activities to enhance learning.
Ready to learn more?
​Just follow the link below to get the conversation started.
You can also book a free 30 minute no-obligation consultation call by clicking here