Sales Skills Training
Practical, real-world selling that builds confidence, earns trust, and drives results – no scripts, no pressure, no cheese.
5 Star Rated
In-House Training
Tailored to You
1 or 2 Day Course
In-person team training from £1,400 per day or £1,150 per day remote for your group.
See detailed pricing and delivery information below
Trusted By Teams Across the UK
In the private and public sectors, from SMEs to publicly-listed companies, I've delivered training across a wide range of organisation sizes and sectors.
Why Sales Skills Matter
Most people's idea of "sales training" is a slick guru teaching pushy closing tricks. My sales course is the opposite.
Selling well isn't about pressure or gimmicks – it's about understanding people, building trust, and helping your clients make good decisions.
Here's the thing most sales training won't tell you: you can have sold for years and never actually have been taught how selling works. Most salespeople never have – they pick it up as they go, gaps and all.
This practical course gives you and your team the tools, confidence and structure to communicate effectively, understand customers, handle objections calmly, and close professionally and ethically.
Selling is a skill anyone can learn – and a clear, repeatable process makes it more successful and more enjoyable. It works for any product or industry, B2B or B2C.
You’ll learn how to:
-
Understand customer needs and what really drives buying decisions
-
Build genuine rapport and communicate with confidence
-
Ask better questions that uncover real opportunities
-
Handle objections without pressure or conflict
-
Present solutions that match what the customer actually needs
-
Close naturally and ethically – no scripts, no high-pressure tricks
-
Follow up and turn customers into repeat business
How Sales Skills Benefit Your Organisation
Sales is the engine of your revenue – yet it's often the least formally trained function in the business.
A small lift in how your team sells (better questions, fewer deals lost to price, more repeat business) flows straight to the bottom line.
And training your team together means everyone follows one clear, consistent process, rather than each person improvising their own.
Sales Skills Training Course Content
For in-house training the content is tailored to your team's real situations and working environment – this outline is just a starting point.
Contact me to find out how I can help you.
Every participant receives:
-
A comprehensive course workbook packed with notes, exercises, and templates.
-
Step-by-step frameworks and templates to put your sales skills training into action.
-
Practical examples that can be applied to real workplace challenges straight away.
-
Certificate of Completion after the course.
-
Post-course email support - you can email me with questions for 3 months after the course, answered personally.
Understanding Modern Sales
Learn how effective selling really works. Sales today isn’t about pressure or persuasive tricks – it’s about helping customers make confident decisions. You can sell for years without ever being shown how that actually works. We start by building a solid understanding of the sales process and what makes people buy. ✔ What modern consultative selling looks like (and why it works). ✔ The crucial difference between Features and Benefits. ✔ The psychology of buying – what influences people’s decisions. ✔ The habits and behaviours of successful salespeople. ✔ How to approach sales with confidence, clarity, and purpose.
Building Relationships and Trust
The first step in our successful sales process. Strong relationships lead to easier conversations, more repeat business, and higher conversions. This module helps you understand how to connect naturally and make a great impression. ✔ Why trust and being liked matter in sales. ✔ First impressions, body language, and rapport-building basics. ✔ Understand different communication styles and personalities using the DISC model. ✔ How to communicate with and sell to different personality types. ✔ Building long-term relationships with customers. ✔ Customer care as the engine of repeat sales.
Diagnosing Customer Needs
Ask better questions, uncover real opportunities. Great salespeople don’t “pitch” first – they explore. This module teaches you how to run effective discovery conversations that help the customer feel understood. ✔ Active listening techniques that increase trust. ✔ How to ask powerful open and probing questions. ✔ Identifying customer needs, gaps, and buying priorities. ✔ How to analyse what the customer really wants. ✔ Structuring a professional discovery conversation.
Prescribing the Right Solution
Present with clarity, confidence, and impact. Once the customer’s needs are clear, you’ll learn how to position your product or service in a way that resonates and motivates action – without sounding “salesy”. ✔ How to present benefits that directly match customer needs. ✔ Structuring a compelling pitch or proposal. ✔ Simple influencing techniques for everyday selling. ✔ Overcoming concerns before they become objections. ✔ Communicating value clearly and confidently.
Closing the Sale
Handle objections and move forward naturally. Closing shouldn’t feel pushy. Here’s where we focus on making the final steps comfortable for both you and the customer. ✔ Why objections happen (and how to welcome them). ✔ Techniques for uncovering the real objection. ✔ Handling price objections. ✔ Practical, ethical closing techniques. ✔ Micro-commitments and breaking the close into small steps. ✔ How to track and refine your sales activity for continuous improvement. ✔ Creating your personal action plan to put everything into practice.
One Day or Two? Build Your Programme
The one-day course covers the complete sales process. Many teams, though, want to go further – and this is where in-house training really pays off.
Extend to two days for more practice, scenario-based role-play, and deeper work on the areas your team most needs.
Or I can build a wider programme for you by combining sales training with its natural companions:
-
Customer Service → winning the sale and keeping the customer.
-
Negotiation Skills → closing and protecting your margin while obtaining win-win deals.
Popular add-ons to build a fuller programme:
-
Presentation Skills → plan and deliver engaging presentations.
-
AI tools for sales productivity → Copilot, Claude and ChatGPT for sales.
-
Time management for busy sales teams → prioritise what matters and stay in control of your time.
-
Effective Communication Skills → understand people and communicate with impact.
Tell me what your team needs and I'll design a programme around it – a single focused day, or a series that builds real capability over time. Let's talk →
Meet Your Trainer
Mark Baglow
Hi, I'm Mark. When you book this course, you get me – not an associate, not a script read off a slide.
I've spent fifteen years in the world of education, training and development. During my career I learned the thing that still shapes every course I run: people don't remember what you tell them, they remember what they do.
My training is practical, hands-on and refreshingly jargon-free – real tools you'll use on Monday morning, not dry theory you'll have forgotten by lunch.
I'm a certified DISC analyst, and I've designed and delivered leadership, management and communication training across sectors including education, software and financial services.
I'm based in Birmingham – right in the middle of the country – so I can reach you easily for in-person training anywhere in the UK, or even internationally! I also provide live online training if that suits you better.
I keep my business deliberately personal: you deal with me directly, from first enquiry to post-course follow-up, and every session is built around your people and your real-world challenges.
Pricing & Learning Options
In-House Group Course
Live Online
Private group training with Mark Baglow for your organisation live online via Teams.
Tailored to your requirements.
Detailed course notes and resources included.
Recommended group size of up to 10 participants.
Pricing is a day rate for the group - not per person
from £1,150
per day
Works out at under £120 per person for a group of 10
In-House Group Course
In-Person
Private group training with Mark Baglow in-person at your workplace.
Tailored to your requirements.
Detailed printed course notes and resources included.
Recommended group size up to 12 participants.
Pricing is a day rate for the group - not per person
from £1,400
per day
Works out at under £120 per person for a group of 12
Best Value for Teams
Half-day courses for in-house training are available on request.
Your satisfaction, guaranteed. I'm confident you'll find this genuinely valuable. If you attend a public course and don't feel it was worth your time, I'll refund your place. For in-house training, if it doesn't deliver what we agreed, I'll put it right.
The final cost of in-house training depends on delivery format, location (including London), group size and any specialist tailoring; travel and accommodation may apply for in-person sessions. No VAT is currently charged.
How In-House Training Works
Bringing training in-house for your team - whether in-person or online - is simpler than you might think.
Here's the whole journey:
Get in touch: Tell me a bit about your team and what you'd like to achieve.
Fill in the form or book a free 30-minute call.
Free scoping call: We talk through your goals, your team and any specific challenges. No charge, no obligation.
Tailored proposal: I send a clear proposal with tailored content and a price. Tailoring and prep are included as standard - no hidden extras. No VAT is currently charged on top of my prices.
Delivery: I deliver the session at your site or live online, fully tailored to your organisation.
Follow-up: Everyone leaves with a workbook and post-course resources to embed what they've learned.
Want to Learn More?
No VAT currently charged · Free discovery call · Tailoring & prep included
Public Course Dates
This course is currently offered as in-house training, but public course dates can be added according to demand.
Register your interest below and I will let you know as soon as any public dates are added.
Looking for in-person or remote sales skills training for your team?
Please contact me to discuss in-house training options.
- Register Your Interest - SalesFuture public course datesOnline
Impactful Sales Training Across the UK
I'm Birmingham-based and travel across the UK and internationally.
I can deliver in-house sales training in London, Birmingham, Manchester, Leeds and anywhere nationwide – in person at your workplace.
I can also deliver all of my training live online – perfect for remote or hybrid teams.
For in-house training the content can be tailored to suit your organisation and offers excellent value per-person.
Get in touch to learn more and get a custom quote.
Who Is This Course For?
My sales training is designed for anyone who wants to feel more confident, skilled, and effective when selling - whether you sell full-time or it’s just one part of your role.
It’s suitable for both B2B and B2C sales, because the skills you’ll learn focus on people, trust, communication, and understanding customer needs - principles that apply in every type of selling environment.
It’s especially valuable for:
-
New or Aspiring Salespeople who want a clear, practical introduction to selling without pressure or overwhelm.
-
Customer-Facing Staff who interact with clients and need to build confidence in recommending products, services, or solutions.
-
Small Business Owners / Freelancers who never received formal sales training but need to sell to grow their business.
-
Account Managers & Customer Success Roles who want to deepen relationships and upsell in a way that feels natural and helpful.
-
Anyone Who Feels “Not a Natural Salesperson”. This course removes the mystery from selling. No scripts. No cheesy techniques. Just practical skills that work for real people.
Clear, confident selling is a skill anyone can learn - and one that can transform both your results and your job satisfaction.
Why Choose Mark Baglow Training
Frequently Asked Questions
For more general questions about booking, pricing, delivery and more, please visit the main FAQ Page
Practical & Interactive
Every course is full of real examples, and designed so you can immediately apply what you learn on Monday morning.
Expect discussion, group work and hands-on exercises, not death by PowerPoint.
Delivered By A Real Expert
You learn directly from me - an experienced trainer and certified DISC analyst.
You deal with me every step of the wat. No associates, no random person delivering the training. You get a 100% personal service.
Tailored to You
Every in-house course is built around your organisation: your challenges, your sector, your team's real situations.
Tailoring and preparation are included as standard.
Proven Track Record
Trusted by organisations nationwide
Consistent 5-star feedback and repeat clients across a wide variety of sectors and types of organisation who value practical, impactful learning.
Use customer care as the core of repeat business. Build rapport, handle difficult conversations and create customer delight, not just service.
Understand how to create win-win agreements while maintaining strong relationships – whether in sales or any area of life.
For sales leaders and other managers in your team. Develop people management skills to drive high performance and build motivation.
I deliver training in many other areas including AI Tools, Personal Effectiveness, Project Management, Microsoft Office, and more.
Whether your team is brand new to selling, or you are looking to sharpen their existing skills, my sales training will help build their confidence and drive real results.
Once you have a clear process for selling, and understand what makes people tick, sales becomes much easier and much more enjoyable.
Just fill in the form to get the conversation started.
You can also book a free 30 minute no-obligation consultation call here
