Why Sales Skills Matter
Strong sales skills aren’t about pressure or persuasion - they’re about understanding customers, building trust, and helping people make the right decision.
Most sales people have never received training. Selling is at the core of your company's success - don't rely on 'making it up as we go'.
This practical sales training course gives you the tools, confidence, and techniques to communicate more effectively, qualify opportunities, handle objections, and close sales professionally and ethically.
Sales is a science and a skill that anyone can learn. Understanding the fundamentals, key techniques, and a structured process will improve your success rate and make selling more enjoyable.
Whether you’re brand new to sales or want to improve your existing skills, you’ll learn proven approaches you can apply immediately in conversations, calls, emails, and meetings.
My course is suitable for any industry or product. Whether you’re looking for B2B sales training or work in B2C sales, you’ll be able to use the tools and frameworks I teach.
You’ll learn how to:
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Understand customer needs and buying motivations
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Build rapport and communicate confidently
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Ask better questions that uncover real opportunities
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Handle objections without pressure or conflict
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Present solutions clearly and persuasively
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Close sales naturally and professionally
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Follow up effectively and maintain strong relationships
Sales Skills Course Content
For in-house training the course can be tailored to your specific requirements
Every participant receives:
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A comprehensive course workbook packed with notes, exercises, and templates.
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Step-by-step frameworks and templates to apply what you've learned.
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Practical examples that can be applied to real workplace challenges straight away.
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Certificate of Completion after the course.
Understanding Modern Sales
Learn how effective selling really works.
Sales today isn’t about pressure or persuasive tricks – it’s about helping customers make confident decisions.
We start by building a solid understanding of the sales process and what makes people buy.
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What modern consultative selling looks like (and why it works)
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The crucial difference between Features and Benefits
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The psychology of buying – what influences people’s decisions
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The habits and behaviours of successful salespeople
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How to approach sales with confidence, clarity, and purpose
Building Relationships & Trust
The first step in our successful sales process.
Strong relationships lead to easier conversations, more repeat business, and higher conversions.
This module helps you understand how to connect naturally and make a great impression.
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Why trust and likeability matter in sales
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First impressions, body language, and rapport-building basics
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Understand different communication styles and personalities using the DISC model
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How to communicate and sell to different personality types
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Building long-term relationships with customers
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Customer care as the engine of repeat sales
Diagnosing Customer Needs
Ask better questions, uncover real opportunities.
Great salespeople don’t “pitch” first – they explore.
This module teaches you how to run effective discovery conversations that help the customer feel understood.
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Active listening techniques that increase trust
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How to ask powerful open and probing questions
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Identifying customer needs, gaps, and buying priorities
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How to analyse what the customer really wants
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Structuring a professional discovery conversation
Prescribing the Right Solution
Present with clarity, confidence, and impact.
Once the customer’s needs are clear, you’ll learn how to position your product or service in a way that resonates and motivates action – without sounding “salesy”.
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How to present benefits that directly match customer needs
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Structuring a compelling pitch or proposal
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Simple influencing techniques for everyday selling
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Overcoming concerns before they become objections
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Communicating value clearly and confidently
Closing the Sale
Handle objections and move forward naturally.
Closing shouldn’t feel pushy.
Here’s where we focus on making the final steps comfortable for both you and the customer.
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Why objections happen (and how to welcome them)
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Techniques for uncovering the real objection
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Handling price objections
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Practical, ethical closing techniques
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Micro-commitments and breaking the close into small steps
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How to track and refine your sales activity for continuous improvement
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Creating your personal action plan to put everything into practice
Optional 2-Day In-House Version
I can also deliver bespoke sales training for your team.
If delivered in-house, this course can be extended into a powerful 2-day programme, allowing time for extra practical exercises, scenario-based work, and additional modules such as:
Course Delivery
In-House Training
Private in-house courses are available by contacting me. Delivered in-person at your site or another location of your choice. Training can also take place online via Teams.
In-house sessions allow me to tailor the content to your organisation’s specific goals, culture, and challenges.
Public Courses
Regular public courses available to everyone. Live, online training classes delivered via Microsoft Teams.
Perfect for individuals or a small number of attendees. Interactive and engaging to give you the classroom experience while building your skills and confidence.
Public Course Dates
Book instantly onto one of my regular public courses below. Online sales courses are delivered as live instructor-led training via Microsoft Teams.
Looking for in-person or remote training for your team?
Please contact me to discuss our in-house training options.
- Sales Skills 23/02/2623 Feb 2026, 09:30 – 16:30 GMTLive Online Training
- Sales Skills 29/05/2629 May 2026, 09:30 – 16:30 BSTLive Online Training
- Sales Skills 13/08/2613 Aug 2026, 09:30 – 16:30 BSTLive Online Training
- Sales Skills 11/11/2611 Nov 2026, 09:30 – 16:30 GMTLive Online Training
Who Is This Course For?
Our sales training is designed for anyone who wants to feel more confident, skilled, and effective when selling - whether you sell full-time or it’s just one part of your role.
It’s suitable for both B2B and B2C sales, because the skills you’ll learn focus on people, trust, communication, and understanding customer needs - principles that apply in every type of selling environment.
It’s especially valuable for:
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New or Aspiring Salespeople who want a clear, practical introduction to selling without pressure or overwhelm.
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Customer-Facing Staff who interact with clients and need to build confidence in recommending products, services, or solutions.
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Small Business Owners / Freelancers who never received formal sales training but need to sell to grow their business.
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Account Managers & Customer Success Roles who want to deepen relationships and upsell in a way that feels natural and helpful.
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Anyone Who Feels “Not a Natural Salesperson”. This course removes the mystery from selling. No scripts. No cheesy techniques. Just practical skills that work for real people.
Clear, confident selling is a skill anyone can learn - and one that can transform both your results and your job satisfaction.
Why Choose Mark Baglow Training
For more general questions about booking, pricing, delivery and more, please visit the main FAQ Page
Build rapport, handle difficult conversations and create customer experiences that drive loyalty and repeat business.
Improve clarity, confidence and influence. Manage your time and tasks efficiently to drive results. Learn how to negotiate confidently.
Create documents in Word, make presentations in PowerPoint, analyse data in Excel and Power BI, and manage emails and tasks in Outlook.
Whether you’re brand new to selling or want to sharpen the skills you already have, this course will help you communicate clearly, understand customer needs, and close more opportunities with confidence.
Join one of my upcoming public online sessions or get in touch to discuss in-house training – whichever you choose, you’ll gain practical tools to make real improvements right away.
Just fill in the form to get the conversation started.
You can also book a free 30 minute no-obligation consultation call here
