Negotiation Skills Training
Practical negotiation skills for the real world – prepare with confidence, bargain effectively, and spot the tactics being used against you.
5 Star Rated
In-House Training
Tailored to You
1 Day Course
In-person team training from £1,400 per day or £1,150 per day remote for your group.
See detailed pricing and delivery information below
Trusted By Teams Across the UK
In the private and public sectors, from SMEs to publicly-listed companies, I've delivered training across a wide range of organisation sizes and sectors.
Why Negotiation Training Matters
You don't need to be a high-powered dealmaker to negotiate well. Whether you're in sales, managing suppliers, agreeing terms with clients, or simply making the case for what you need, the essentials of negotiation are the same – and they are learnable by anyone.
This is grounded, practical training in the fundamentals that actually work, not war stories from someone who's bought and sold empires.
Negotiation is part of everyday working life - whether you’re closing a sale, agreeing deadlines, setting expectations, resolving issues, managing clients, or securing resources.
Most people negotiate far more often than they realise – and give away far more than they need to, simply because they were never taught how. A few practical skills change that quickly.
The best part? These skills can be used anywhere, not just at work. You will often find yourself negotiating in your personal life – from buying a new car to arranging family events.
This negotiation skills course gives your team practical strategies to negotiate with confidence, overcome objections, and achieve better outcomes while maintaining strong relationships.
You’ll learn how to:
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Prepare properly, so you walk in knowing exactly what you want and what you will trade
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Create win-win outcomes that benefit everyone involved
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Open with confidence and make the right first move
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Bargain effectively – trading, not just conceding
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Recognise the tactics being used against you – and counter them calmly
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Handle objections without caving on price or value
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Close cleanly, with no loose ends
How Negotiation Skills Benefit Your Organisation
Every unnecessary discount, every over-generous concession, every deal that stalls – it all adds up.
Teams who negotiate well protect margin, build better long-term relationships (because good negotiation isn't about winning, it's about agreements that hold), and walk away from fewer deals.
Training a team together also means everyone works from the same playbook.
Negotiation Skills Course Content
For in-house training the content is tailored to your team's real situations and working environment. The outline below is a starting point.
Contact me to find out how I can help deliver tailored training for you.
Every participant receives:
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A comprehensive course workbook packed with notes, exercises, and templates.
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Step-by-step frameworks and templates to put your negotiation skills training into action.
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Practical examples that can be applied to real workplace challenges straight away.
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Certificate of Completion after the course.
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Post-course email support - you can email me with questions for 3 months after the course, answered personally.
Negotiation Foundations & Mindset
Every good negotiation starts with the right mindset and a clear framework. We begin with what actually separates effective negotiators from the rest. ✔ A clear, repeatable framework for any negotiation. ✔ Why you negotiate more often than you think – and why giving things away costs more than you realise. ✔ Win/win vs win/lose – and why collaboration usually wins in relationships that continue. ✔ The ethics of negotiation – why honesty is the smart long-term strategy, not just the decent one. ✔ Building a confident, positive negotiation mindset.
Preparation & Planning
Most negotiations are won or lost before anyone sits down. This module is all about walking in prepared. ✔ Setting your walk-away point and understanding your range of positions. ✔ Analysing the other side's needs, pressures and priorities. ✔ Using your BATNA (best alternative) to negotiate from strength. ✔ Pitching your opening position – and why you should never open on a round number. ✔ Preparing your list of tradeables: what you can give, and what you want in return.
Building Rapport & Reading the Room
Negotiation is a people skill first. This module covers the part before offers are made – where trust is built and the real priorities surface. ✔ Why what happens before the first offer often decides the outcome. ✔ Active listening and purposeful questioning to uncover what really matters. ✔ Understanding personality styles with DISC – and adapting your approach. ✔ Reading the verbal and non-verbal signals that reveal the other side's position. ✔ Communicating assertively without damaging the relationship.
Bargaining, Tactics & Counter-Tactics
This is the sharp end – how to bargain effectively, and crucially, how to recognise and counter the tactics used on you. ✔ Trading effectively: "if you… then I…" rather than one-sided concessions. ✔ Key tactics and how they work: the Flinch, the Vice, Salami, conditional offers. ✔ Spotting tactics used against you – Higher Authority, Good Cop/Bad Cop, the Nibble – and how to counter them. ✔ Defending your position and protecting value under pressure.
Handling Objections & Closing
Finally, what to do when a deal stalls or your price is challenged – and how to bring things to a clean, confident close. We finish by pulling out your key takeaways and building a personal action plan, so you leave with specific things to apply straight away. ✔ Why objections are rarely just about price – and how to find out what's really going on. ✔ A structured approach to diagnosing and responding to objections. ✔ Why caving immediately destroys credibility – and what to do instead. ✔ Recognising buying signals and closing with clarity. ✔ Confirming the whole agreement – no loose ends. ✔ The post-negotiation review habit that turns good negotiators into great ones.
Tailoring for Sales Teams
Training a sales team? While these skills apply to any negotiation, they're especially valuable in B2B sales.
For sales teams, I can tailor the in-house course toward commercial and pricing negotiation – defending your pricing, protecting margin, and handling procurement's tactics.
Negotiation Skills works very well as an accompaniment to my Sales Skills and Customer Service training.
Meet Your Trainer
Mark Baglow
Hi, I'm Mark. When you book this course, you get me – not an associate, not a script read off a slide.
I've spent fifteen years in the world of education, training and development. During my career I learned the thing that still shapes every course I run: people don't remember what you tell them, they remember what they do.
My training is practical, hands-on and refreshingly jargon-free – real tools you'll use on Monday morning, not dry theory you'll have forgotten by lunch.
I'm a certified DISC analyst, and I've designed and delivered leadership, management and communication training across sectors including education, software and financial services.
I'm based in Birmingham – right in the middle of the country – so I can reach you easily for in-person training anywhere in the UK, or even internationally! I also provide live online training if that suits you better.
I keep my business deliberately personal: you deal with me directly, from first enquiry to post-course follow-up, and every session is built around your people and your real-world challenges.
Pricing & Learning Options
In-House Group Course Live Online
Private group training with Mark Baglow for your organisation live online via Teams.
Tailored to your requirements.
Detailed course notes and resources included.
Recommended group size of up to 10 participants.
Pricing is a day rate for the group - not per person
from £1,150
per day
Works out at under £120 per person for a group of 10
In-House Group Course In-Person
Private group training with Mark Baglow in-person at your workplace.
Tailored to your requirements.
Detailed printed course notes and resources included.
Recommended group size up to 12 participants.
Pricing is a day rate for the group - not per person
from £1,400
per day
Works out at under £120 per person for a group of 12
Best Value for Teams
Half-day courses for in-house training are available on request.
Your satisfaction, guaranteed. I'm confident you'll find this genuinely valuable. If you attend a public course and don't feel it was worth your time, I'll refund your place. For in-house training, if it doesn't deliver what we agreed, I'll put it right.
The final cost of in-house training depends on delivery format, location (including London), group size and any specialist tailoring; travel and accommodation may apply for in-person sessions. No VAT is currently charged.
How In-House Training Works
Bringing training in-house for your team - whether in-person or online - is simpler than you might think.
Here's the whole journey:
Get in touch: Tell me a bit about your team and what you'd like to achieve.
Fill in the form or book a free 30-minute call.
Free scoping call: We talk through your goals, your team and any specific challenges. No charge, no obligation.
Tailored proposal: I send a clear proposal with tailored content and a price. Tailoring and prep are included as standard - no hidden extras. No VAT is currently charged on top of my prices.
Delivery: I deliver the session at your site or live online, fully tailored to your organisation.
Follow-up: Everyone leaves with a workbook and post-course resources to embed what they've learned.
Want to Learn More?
No VAT currently charged · Free discovery call · Tailoring & prep included
Public Course Dates
This course is currently offered as in-house training, but public course dates can be added according to demand.
Register your interest below and I will let you know as soon as any public dates are added.
Looking for in-person or remote negotiation skills training for your team?
Please contact me to discuss in-house training options.
- Register Your Interest - Negotiation SkillsFuture public course datesOnline
Negotiation Skills Training Across the UK
I deliver in-house negotiation training in London, Birmingham, Manchester, Leeds and nationwide.
I'm Birmingham-based and travel across the UK and internationally
I can also deliver all of my training live online – perfect for remote or hybrid teams.
For in-house training the content can be tailored to suit your organisation and offers excellent value per-person.
Get in touch to learn more and get a custom quote.
Who Is This Course For?
You don't need any prior negotiation training – just situations where negotiating better would help.
And while it's built for work, the same principles serve you well in life too, from big purchases to salary conversations.
My negotiation training is practical, confidence-building, and suitable for all levels.
This course is a great fit for:
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Salespeople and account managers negotiating deals, pricing and contracts
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Procurement and buyers getting better terms from suppliers
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Managers and business owners negotiating internally and externally
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Freelancers and consultants agreeing rates and scope
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Anyone who wants to feel more confident and less outmatched at the table
Nobody is born a natural negotiator. Negotiation is a skill – and with the right tools, anyone can learn to do it well.
Frequently Asked Questions
For more general questions about booking, pricing, delivery and more, please visit the main FAQ Page
Why Choose Mark Baglow Training
Practical & Interactive
Every course is full of real examples, and designed so you can immediately apply what you learn on Monday morning.
Expect discussion, group work and hands-on exercises, not death by PowerPoint.
Delivered By A Real Expert
You learn directly from me - an experienced trainer and certified DISC analyst.
You deal with me every step of the wat. No associates, no random person delivering the training. You get a 100% personal service.
Tailored to You
Every in-house course is built around your organisation: your challenges, your sector, your team's real situations.
Tailoring and preparation are included as standard.
Proven Track Record
Trusted by organisations nationwide
Consistent 5-star feedback and repeat clients across a wide variety of sectors and types of organisation who value practical, impactful learning.
Build the core communication skills needed for clearer conversations, stronger teamwork and better collaboration.
Develop the confidence and clarity to express yourself assertively and handle difficult interactions professionally.
Craft and deliver effective presentations to get your message heard. Plan your approach, manage nerves, and engage your audience.
Negotiation is a central part of Sales Skills. Combine these with my Customer Service training for a comprehensive programme.
I deliver training in including Leadership, Personal Effectiveness, Project Management, Microsoft Office, AI Tools and more.
Great negotiation skills make work smoother, more collaborative, and more productive.
If you’d like to develop a clear, structured, and confident approach to negotiation yourself or within your team, I would be very happy to help.
Just fill in the form to get the conversation started.
You can also book a free 30 minute no-obligation consultation call here
